The greatest sin a sociologist could commit is being boring… okay okay, abusing human subjects is the greatest sin, but being boring isn’t far behind. Sociology is, for a lack of a better word, sexy. No one storms out of actuary sciences class in a huff, but our students find our classes so emotional, so compelling, so challenging that they literally can not stand it and they run away.
On the four year anniversary of SociologySource.org I want to tell you what I’ve learned about making sociology accessible to the masses. Throughout all of my teaching, all of my work on SociologyInFocus.com, and the one-off projects I’ve done like the “Doing Nothing” video, I’ve been thinking really hard about and trying to develop my skills at communicating highly complex ideas with language that anyone could understand.
the academic’s guide to writing online
This is a guide for how to write so that your scholarly work finds an audience. This isn’t advice for how to write to get published in a top journal, in fact this might be the exact opposite of that advice. Ultimately, writing for social media is writing for a public audience. Therefore, it’s an act of public scholarship.
talk to me! – acknowledge the reader.
EXAMPLE: Many scholars today argue that when sharing your ideas with your audience the use of the third grammatical person places distance between the two parties whereas employing the first and second person delivers a reading experience that is superior in it’s intimacy with the reader
- Talk to your reader. Write as if your reader is in the room with you.
- Alternate your writing between the first person, “my research finds…” and the second, “your students will love…”
- Ditch the authoritative third person voice as it is often the coward’s crutch. It’s the bravado we use when we fear that what we say won’t be taken seriously.