The following is a guest post by Jenn Lena and Terry McDonnell.
While cultural sociologists have had numerous debates about method in recent years (ethnography v. interviews v. forced choice surveys!), we have been far less attentive to questions of measurement. Our new book, Measuring Culture, aims to fill this gap. We start with the simplest question: Who might benefit from our book?Continue reading “why do we need a book about measuring culture?”