the personal touch

I got a video message from Northwestern’s football coach about renewing my season tickets:

http://www.nusports.com/video/Fitz_message_090.html

The fun part is, if you change the 090 in the URL, you can see the greetings to other first names. As of now, it goes up to 108. He certainly does a better job than I would at being engaged through each of these different messages.

Author: jeremy

I am the Ethel and John Lindgren Professor of Sociology and a Faculty Fellow in the Institute for Policy Research at Northwestern University.

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