George Ritzer, Editor in Chief, The Wiley-Blackwell Encyclopedia of Sociology, 2nd Edition, in an email to me:
We would like to invite you to contribute to Wiley-Blackwell’s Encyclopedia of Sociology, Second Edition, under the general editorship of George Ritzer… The Author will be entitled to receive access to the electronic (online) version of the encyclopedia for a period of two years… In addition, the Author will have the right to purchase the entire set of volumes of the current print edition of the Work for personal use at a discount of 25% from the published price, copies of any work published by the publishers and currently in print, provided that all such purchases, including purchases of the Work, are paid for in advance by the Author.
George Ritzer, social theorist:
For example, when you write product reviews for Amazon.com you are enhancing the value of that site and the company; you are working for them and you are not being paid for that work…To put it baldly, the value of these computer-based businesses is based largely on the “work”- those clicks and likes- that you do for them free of charge. In a capitalist world you ought to be paid by all of them, but of course you are not paid. From the perspective of the critics of capitalism, you are being exploited by firms such as Google and Facebook (Fuchs, 2013). In fact, you are being exploited more than the paid workers in the capitalist system. Most of them are being paid relatively little, but you are paid nothing at all. Low paid work often yields great profits, but work that is unpaid leads to an even higher rate of profit.
I asked George Ritzer about this tension. He wrote:
As you know, this is a high compliment- using my ideas.. even if only to critique me. Your point is well-taken, but I am one of the exploited low-paid workers in the quotation (on a per hour basis for the number of hours it takes to edit a 2500-entry encyclopedia…far less than the minimum wage). I am also a prosumer in this case “consuming” the entries and “producing” edits, comments, etc. If there is an exploiter here, it is Wiley-Blackwell, but this is endemic to academic publishing. When we submit articles to journals owned by them (and SAGE, etc) we are the prosumers of those articles (and others), we are paid nothing, and they are profitable companies in large part because of the free work done by authors. There’s a broader critique here.
By my calculation Wiley, an academic publisher, has earned about a billion dollars in profit since the first edition of the Encyclopedia of Sociology came out.