Andrew Gelman and I exchanged e-mails awhile back after I made his lexicon for a second time. That prompted me to check out his article in Slate about a study published in Psychological Science finding women were more likely to wear red/pink when at “high conception risk,” and then I read the original article.
I don’t want to get into Gelman’s critique, although notably it included whether the authors were correct to measure “high conception risk” as 6-14 days after a woman starts menstruating (see Gelman’s response to authors response about this). And I’m not here to offer an additional critique of my own.
I’m just looking at the graph and marveling at the reported effect size, and inviting you to do the same. Of the women wearing red in this study, 3 out 4 were at high conception risk. Of the women not wearing red, only 2 out of 5 were.*
UPDATE: Self-indulgent even by blog standards, but since I could see using this example again somewhere and it took some effort to reconstruct, I’m going to paste in the cross-tab here:
* Thanks to R.C.M. for noting a problem with how I had worded the interpretation before.