school colors

College football season began yesterday. Northwestern has billboards up around the city about how we are “Chicago’s Big Ten Team,” which is geographically correct but undermined a bit by the issue that, because we are much smaller than any other Big Ten school and we attract and send students far and wide, we actually have fewer alumni who live in the Chicago area than nearly every other Big Ten school. Nevertheless, despite our trifecta of handicaps–small fanbase, nationally-leading graduation rates, and squeaky-clean rules-compliance record–we won yesterday and may well wind up in the top half of the conference.

The big off-field news for the past year in college football has been conference realignment, responsible for such quirks as the Big Ten Conference having 12 members and the Big 12 Conference having 10. Realignment includes Colorado and Utah joining the Pac-12. Fox Sports online decided to run a feature in which they had students from one of the traditional Pac-12 powers give an “All-American welcome” to Colorado and Utah. Only who did they choose? Asian students at USC. Get it? As perhaps anyone apart from whatever dozens of people worked on this segment could predict, the attempt at hilarity has been followed by retractions, web purgings, and promises to review editorial processes.

Author: jeremy

I am the Ethel and John Lindgren Professor of Sociology and a Faculty Fellow in the Institute for Policy Research at Northwestern University.

6 thoughts on “school colors”

    1. The deal was that I would transfer 49% of my sports loyalty from my beloved Hawkeyes to whatever university was nice enough to employ me. Little did I know when I made this deal that my employers would end up also being Big 10 schools. I will admit that this balance has been harder to sustain given what a lovable underdog Northwestern is and that I live right in Evanston.

      I have tickets for the game in Iowa City on October 15th, but I was able to get the tickets because I am a Northwestern season ticket holder. I expect that I will be wearing Iowa regalia, but more muted than if Iowa was playing anyone else.


  1. So i finally watched the video, because, you know, it takes actual engagement with the topic to watch a video, and holy crap, it’s even more racist than I imagined.

    I’m sure Fox’s main regret is that they didn’t air this on Fox News instead of Fox Sports.


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.