I don’t know if you’ve noticed, but the job market hasn’t exactly been great for sociologists the past couple of years. Say you get an e-mail from an acquaintance in a professional school who asks if you can help alert [area] sociologists to a multidisciplinary search they are doing. Hiring a sociologist is just one of several directions in which the search might go.
You send the e-mail to the president of the [area] sociology section, but the president tells you that jobs cannot be sent out on ASA listserv unless they are listed in the ASA job bank. (Indeed, the section president emphasizes that ASA’s leadership has become aggressive in enforcing the policy.) The ASA job bank won’t list the search unless the unit pays ASA ~$200/month, which doesn’t make sense to the unit since (1) they are only maybe interested in a sociologist and (2) they were just trying to get the announcement sent out to a listserv in the first place.
So, well, either you can e-mail the announcement to [area] sociologists you know and ask them to spread the word. Which I’ll probably do. But should ASA really be spending energy to restrict use of their listservs in ways that work to reduce sociologists’ awareness of jobs?