Earlier this week I (and, as it turns out, many other North Carolinians) received a postcard from Blue Cross and Blue Shield of North Carolina:
(The rest of the mailing is after the break.)
I, like many others, was infuriated that a nonprofit–which, apparently BCBSNC is–was using either my premium dollars or my tax dollars, or a combination thereof, to lobby against legislation that might threaten its business.
A minor grassroots rebellion has begun, with people altering the business-reply-mail card pre-addressed to Sen. Hagan and then mailing it in. Note to astroturf leaders: make sure you have your followers’ hearts and minds before you rely on them!
The press has emphasized the “bad timing” whereby many subscribers (BCBSNC has more than 50% of the market in NC) received the card the same week they received notice of an 11% increase in premiums. I don’t think that’s the problem; I think the problem is that they shouldn’t be lobbying or, certainly, calling upon their subscribers to lobby for them!
Here’s the rest of the mailing:
…And here’s my (doctored) response card: