The LA Times has this interesting piece on research about subjects evaluating different kinds of paté vs. dog food. The point they drive home: of 18 subjects only three were able to identify dog food vs. paté. That’s not many. The take home message is that it’s hard to figure out what’s dog food. I think there’s something even more interesting going on. In the last sentence they note that even though only 17% correctly identified the dog food, a wopping 72% thought that the dog food tasted the worst of all the things they ate. In other words, it’s not that folks just weren’t able to identify the taste of dog food – most could. Rather, many subjects obviously expected “real” paté to taste bad. That, to me, is fascinating.