Tardy, yes, but I just learned/realized/discovered today that the University of Chicago’s Graduate School of Business has sold its naming rights and now is rebranding itself as “Chicago Booth.” This seems a goofy name to me alongside Wharton and Kellogg and Sloan and such. It’s also seems an unfortunate missed dark comedy opportunity, if only “Wilkes” were added to the middle.
All of which of course made me wonder how much it cost someone to get their alma mater to rename itself Chicago Booth. Answer: $300 million.
I suppose partly every new name seems goofy and then you get used to it. (Except for the Toronto Raptors, which was goofy then and worse now.) I don’t just note this because I presume Mr. Booth has a team of Googlers and the ability to crush me and everyone who has ever made me smile.
Political science at Berkeley has sold its name, but if there is any place in sociology that has done so, I’m not aware of it. Maybe if there wasn’t this proto-depression there would be some megaconservative financier who would be willing to use an hour’s pay to buy the name of some prominent sociology department just out of a sense of mischief. He could have an secret online reverse auction to see which top 10 department would be willing to do it for the least money.