The Ontario Ministry of Health has a new public health project that encourages people to screen themselves for colorectal cancer. Ontarians over 50 can get a free home-test kit to check for blood in their stool, an early sign of the disease. Testers collect samples of their own poop for three days in a row, and send it all in to the health department to be tested.
You can imagine how difficult this program might be to promote. Can’t say poo, can’t show the test, can’t make people too worried about dying. It seems impossible, but somehow, they came up with one of my favorite commercials on TV: