Today I picked up a magazine. The Table of Contents was found on page 96. Choosing the next 30 pages, 97-126, as a sample, I discovered that exactly two of them contained page numbers. Both of these page numbers were on pages containing material not covered in the table of contents (one was a continuation of an article that began before the Table of Contents, the other was the second page of the Table of Contents!). We know why page numbers are missing–so we have to see ads while we’re searching. But given all this, I do wonder why they even bother with the Table of Contents at all.